I’m going to show you the way i outsource my building links. Yes, I said outsource, but it’s probably not the particular scary outsourcing that most of you are thinking about today. It has nothing to do with directory submissions, social bookmarks, blog comments, forums profiles, or any crap like that.
I’m running a small Search Engine Optimization Company around australia, and until I can afford to transfer to an expensive office like SEOmoz and hire full time employees, I am going to have to utilise the opportunities the world wide web offers, in cases like this outsourcers.
I’m going to tell you examples and screenshots in the entire process. From the initial search query, for the end-results (links galore!)
Step one, enable them to obtain the sites you desire links from.
This is a quote from the basecamp project that i have formulated for my link builders.
Here are several things we must have to remember when we are searching for websites to request links from. I am going to add new observations for this list since we go. In case you have inquiries, just reply to the message down below.
Always employ Google.com or perhaps the Google site for that country we would like to get links from. As an example, whenever we want Australian sites, please use Google.com.au – The reason being the outcomes will be different from Google.com.ph Whenever we want links from only Australian sites, make use of the Internet search operator such as this: inurl:.links.html keyword site:.com.au
Link pages on sites are often called link,links,resources,partners,useful links, etc. To locate these take advantage of the Internet search operator: inurl:.links.html keyword Besides .html, other popular extensions are: htm, xhtml, php, asp, aspx
It really is a basic understanding and reference point for that link builders. Should they have any queries, they add comments towards the basecamp thread, and i also will respond to them, for them to always go back in and discover the way i desire them to discover potential link partners.
Based on the project we have been working on, I just compile a list of 800 keywords in the Google Adwords tool. I trim it as a result of around 50 keywords, which I would like them to work with when looking for link pages. This could have them busy for weeks, because I permit them to check out the first few hundred SERPs of each query they create.
Some tools to speed things up for these people are the Multi-Link Firefox add-on, which automatically opens every result link in the new tab, and the Raven toolbar, that can let them add link requests to the campaign using a single click. It will likewise inform them in case a site was contacted before, of course, if we already have the link there or perhaps not.
In order for us to preserve a reliable rate of link requests each day, plenty of our emails are templates. Several of the variables in the templates have to be personalized for every link request, including the page title, first name, their links page URL, our links page offer URL.
As an example, in the email header, we love to work with the websites title: “About the Sydney Blue Widget site”. Or, we do A/B split testing, we use something such as: “A suggestion to the sydneybluewidget.com.au site” – whatever makes it seem more personalized. The templates have markings about the variable places, in which the linkbuilders should affect the details. This was done with Notepad , however right now we’re employing a plugin we merely recently discovered called “Canned Responses” for gmail. (found out that little gem through the SEER Interactive blog several weeks ago)
In such a case, I’d offer them a web link on our web properties which is relevant for the Sydney business. We’ve got plenty of geographical and business niche topical pages on our exchange sites, and small businesses love getting links from the sites. Once they’re hooked on the idea of acquiring a link, we make them return the favor by linking from page XYX to our client for the project.
This is why the link building company stops. They’ve found a prospect, they’ve emailed them a proposal, they’ve added the request towards the Raven link manager and set up the program to ascertain if the website link goes live, and they’ve labeled the conversation as “follow-up” or “in progress” in gmail. So when I log in, I can see exactly which emails should be actioned.
This is what the current inbox looks like. I’ve cleaned it a little bit for client privacy reasons.
It appears like it’s time to me to action a few of these emails, because there’s some people in there who are delighted to deliver the links I requested. As we discussed there’s lots of responses, and they continue to come in, which suggests I have to enjoy a few hours per day hustling over email for the best possible links for my clients.
This procedure spent some time working very well for me, and because for the link builders its a greater portion of a numbers game than anything else, I have had some exceptional links come from the way we do this. Not all links will likely be great links, however, some that people get are exceptional.
Just last week I purchased an incredible link on the homepage of any pagerank 6 .GOV site, with over 50K backlinks, and my link is the second link about the page, above the fold, followed, my keywords, and it is the sole outbound link on the highly relevant site. All because of quick email template. The hyperlink builders take around 3 dexlpky39 per email request, so that’s ~20 per hour / ~160 each day / ~800 each week / ~3200 a month. Using a response rate of ~5%, we’re placing about 160 links monthly per link builder.
They get paid $2 each hour, which can be actually greater than the normal wage inside the Philippines, so they’re quite satisfied with it. I think it’s definitely worth it. Obviously the follow up is the job, and you have to convince the site proprietors to obtain that link up, but isn’t how the fun element of link-building?